Guiding seniors through the Medicare maze

Independent Health's RedShirts take the time each Medicare open enrollment season to provide information and guidance to their members. Customers can choose several methods of contact from meeting one-on-one to placing a phone call. Because they are so helpful and thorough, they have developed quite a loyal customer base.

 Medicare NOW – educating seniors who are nearing enrollment age

A multichannel contact strategy and campaign reaching seniors who are about to “age-in” to Medicare.

Educational microsite design and comprehensive 48-page step-by-step guide (above) and example video content (below)

Television spot