A creative refresh and national consumer launch for a trusted brand of filters

Purolator’s new positioning line “Nothing Gets By Us” allows for a wide range of creative expression — from iconic characters known for never letting anything get by them, to regular folks trying to pull one over on each other. We took the new Purolator brand to DIYers across the country through TV, radio, out of home, print, and online. Awareness levels rose and it helped establish their premium product line on retail shelves for the first time.

And we shot some fun pre-roll videos at the same time we shot the national TV spot.