You won’t believe what’s under the hood

Real auto shop customers encounter a fake mechanic, giving fake advice. Will he be able to get it past them? Wanting to reinforce that nothing gets by Purolator filters, or our savvy customers, we hid cameras all over the shop to capture reactions when our mechanic told them that they needed a new "Pomeranian Clamp." Or that we found an oven mitt in their engine. Or they had stalagmites under the hood. Genuine reactions made for some highly engaging social media content – over 1.8 million views.

Real auto parts store customers, a fake counter guy. Will they fall for his nonsense?

 Keeping cabin air filth free

We needed something to break through the clutter and make people aware of a product most of them don't realize exists – cabin air filters. They prevent dust, debris, dirt and allergens from entering the cabin of your vehicle. Keep the filth out!