A surprise encounter with a sassy vending machine

This experiential campaign for the Independent Health Foundation used a talking vending machine to prank students as they made their snack selections. We created a fun, eye-opening way to intercept people before they made a poor food choice – raising awareness of healthy options available to them. The prank became a hit on social media and received extensive media coverage, generating over 260,000 views. It won a GOLD National ADDY for Guerrilla Advertising – only one is given out each year.

Below is an overview video followed by the three social videos we produced.