Expanding the definition of Hospice

For many people, the word Hospice has come to represent finality – the eventual course of action when all else has failed. In reality, Hospice Buffalo provides services that can help families and patients in many ways, often much earlier than they realize. This digital campaign resulted in a 25% increase in site sessions, a 21% increase in online conversions, and over 4,000 video views – helping Hospice to have a positive impact on even more lives.

Website re-skin

Long-term illnesses, medical equipment needs, home care...these are some of the significant challenges Hospice can assist with. To communicate this range of vital services, we developed a series of powerful video testimonials delivered by family members who have experienced the value of Hospice. While the subject matter was difficult to relive, people shared their stories so that others could benefit.

Banner ads and social posts – both paid and organic